04/2026
Powered by several thousand professional tastings each year and driven by a pioneering spirit rooted in the company's very origins, MILLESIMA's virtual assistant enables everyone to find the right wine, using their own words, in a matter of seconds, at any time of day. It is now available at MILLESIMA-USA.com.
Choosing a wine should be an enjoyable experience. In reality, when faced with thousands of options and often intimidating terminology, many people hesitate, give up, or fall back on the same familiar choices. We see this every day among our 10 million annual visitors. Our virtual assistant was designed specifically to solve this challenge.
We didn't wait until 2026 to embrace new technology. From launching mail-order wine sales for private customers in 1986, to creating one of the first wine-focused e-commerce websites in 1997, to establishing an early presence on social media in 2012, we have always adopted the tools of our time to better serve our customers. Innovation is part of our DNA.
Our virtual assistant continues that tradition. Over the past three years, our teams have expanded their expertise in the latest technologies through project after project, ultimately reaching the level of proficiency needed to design and develop this tool entirely in-house. Today's technology made this assistant possible. More than forty years of wine expertise and customer insight make it truly valuable.
"Powered by thousands of professional tastings each year and driven by the pioneering spirit that has defined our company from the beginning, MILLESIMA's virtual assistant helps everyone find the right wine using their own words, in just seconds, at any time of day. It is now available at millesima.com."
Benoit Gibier, Chief Digital Officer